The best visual description of a company I’ve ever seen

Can you describe your company this concisely?

Back in 2010, I saw Andrew Mason give a talk at Startup School that included a slide that really blew my mind. The slide wasn’t about Groupon (Andrew’s company), it was about

Andrew heard Scott Heiferman (CEO of describe the initial version of as a matrix of cities and interests. He put it in spreadsheet format and here’s how it came out:

It doesn’t matter how many rows or columns — it works at all scales. It’s such a simple representation of what is ultimately a simple idea (meeting up with people in your city who share a similar interest), but it could just as easily been diagrammed in a complex way.

I’ve come back to this slide over and over for inspiration when thinking about new concepts or product ideas. It’s a great exercise in clarity. Can I boil down the idea into something as simple as a column and a row?

No Comments, Be The First!

Your email address will not be published.